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Creative Thinking Exercise

a card game
for creatives

kills creative block
on contact!


How It Works

  1. Grab a WHAT card.

  2. Grab a WHO or HOW card.

  3. Put them together.

  4. Start writing.


WHAT Cards

WHAT cards contain a product or service you’re advertising. These are the starting points for Wash a Pig and will be combined with WHO or HOW cards.


WHO Cards

WHO cards have a target audience your copy should be directed to. How would you pitch a grocery store to people who hate their jobs?


HOW Cards

HOW cards can make for some very interesting writing. Some contain a form of writing such as a poem or a to-do list. Some contain limitations such as not using verbs. Write a headline for a grocery store in Old English? That doth soundeth fun.


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Narration: Luke Sullivan | Art Direction: Arundhati Prasad

creativity is like washing a pig

It's messy. It has no rules. No clear beginning, middle or end. It's kind of a pain in the ass, and when you're done, you're not sure if the pig is really clean or even why you were washing a pig in the first place.

Luke Sullivan, author of "Hey, Whipple, Squeeze This"