a card game
How It Works
Grab a WHAT card.
Grab a WHO or HOW card.
Put them together.
WHAT cards contain a product or service you’re advertising. These are the starting points for Wash a Pig and will be combined with WHO or HOW cards.
WHO cards have a target audience your copy should be directed to. How would you pitch a grocery store to people who hate their jobs?
HOW cards can make for some very interesting writing. Some contain a form of writing such as a poem or a to-do list. Some contain limitations such as not using verbs. Write a headline for a grocery store in Old English? That doth soundeth fun.
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creativity is like washing a pig
It's messy. It has no rules. No clear beginning, middle or end. It's kind of a pain in the ass, and when you're done, you're not sure if the pig is really clean or even why you were washing a pig in the first place.