FOR IMMEDIATE RELEASE – A Card Game for Creatives is Making Headlines

Just launched on Kickstarter, Wash-a-Pig is a creative block killer.


CHICAGO – It’s been said that creativity is a muscle. With regular exercise, it’s stronger and more efficient. That’s the goal of Wash-a-Pig, a card game for advertising and marketing creatives recently launched on Kickstarter. Studies show that creativity is more of a skill than a talent. With practice, one can summon creativity more easily when needed. “I developed Wash-a-Pig as a way to teach and practice writing headlines with my creative teams,” says Todd Turner, 15-year advertising veteran and creator of Wash-a-Pig. “Whenever we played, it didn’t just make us better writers. It also sparked more creativity in whatever task or activity we did next. So while you might be writing headlines for fake ads, the game play puts you in a more open and inspired mindset.” 


With Wash-a-Pig, players are given a combination of WHAT, WHO, or HOW cards to write fictitious ad headlines. You might get a card prompting you to write a headline for a hair salon and another card to write it like a poem. Write a headline for a plumber speaking to computer programmers. Write a headline for an energy drink using onomatopoeia. With 54 WHAT cards, 36 WHO cards, and 36 HOW cards, there are 3,888 possible combinations of writing prompts.

“I’ve been writing the prompts on index cards for over 10 years and always wanted a professionally-produced deck of these cards,” says Turner. “Kickstarter enables me to crowdsource production costs and grow the fanbase simultaneously.” Backers can get the core deck of the game for a pledge of $20. When the $2,000 funding goal is reached, Turner will announce stretch goals for even more funding. When these stretch goals are reached, backers get additional rewards such as more cards added to the game.

Turner adds, “Creative block is an aggravating problem in a creative’s workflow. Some days you’re in the zone. Some days you’re not. I hope Wash-a-Pig helps creatives stay in the zone more often and have buckets of fun in the process.” 

The Wash-a-Pig Kickstarter campaign runs through May 30th. Anyone who wants to tap into their creative potential can pre-order on Kickstarter here:


For further information, contact:
Todd Turner


A press kit and additional images can be found

Todd Turner
Who wants Hey Whipple for free?

Hey, Whipple, Squeeze This by Luke Sullivan

It’s only the greatest book ever written about creating great ads and an essential addition to any creative’s library. And if you don’t have it yet, here’s your chance to get it for free.

Just drop in your email address to enter the giveaway contest. There will be one winner, but you can get multiple entries. You’ll have to enter to see how.

Contest ends May 9th at 8:00pm EST.

Todd Turner

The Kickstarter campaign launched with a big bang. Ten hours is all it took to get 100% of the $2,000 goal.

As of the time of this post, 57 backers have pledged $2,300. The next steps are stretch goals at several funding milestones. More details about that to come.

Todd Turner
Just Getting Started

I kicked this thing off with a concerted effort to build a fan base on October 4th. So far, the Facebook page has 41 likes, Instagram has 65 followers, and the email list has 32 signups. Thank you, all 138 of you. I’m feeling pretty good about this and would love to hit 500 fans total before I launch the Kickstarter campaign.

I can use all the help and support you can muster to build this up. The means sharing Wash a Pig’s posts on Facebook and Instagram and telling everyone you know.

In the meantime, check out this 30 second spot I just whipped together.

Todd TurnerComment